A good title and description can help to improve your search engine rankings. Search engines use the title and description tags to determine what your site is about and how relevant it is to a particular search query. By optimizing these tags with relevant keywords and phrases, you can improve your site’s visibility in search engine results pages, and also help users find you and understand your mission easier.

When creating your title and description tags, it’s important to keep them concise and relevant. Your title should be no more than 60 characters long, while your description should be no more than 155 characters long.

Next, choose your default language and select the three mandatory pages from the drop-down menus that include all available pages: Front page, Privacy policy page, Terms & conditions page. Website Factory comes with available templates for Privacy policy page, Terms & conditions. Please review and adapt them. 

Those pages are compulsory for any website, but don’t worry if you have not created them yet. You can save the changes (top right corner) and come back to this later. 

The Branding section will shape the look and feel of the whole website. Start with the logo of your organization or project, then select the dominant color. Setting up the main color is one of the most important steps because it influences a lot the general look and feel of your website. Website Factory: NGO will do the rest - apply the dominant color to the headers, when appropriate, or use it as a highlighter for the pictograms or other graphic elements.